Detailed Approach: 2025 Marketing Proposal

Introduction

Jillian and Kristen,

We’re excited about the opportunity to partner with you on launching your new eCommerce website, email marketing, paid social strategy, and backend systems for Detailed Approach. Our goal is to build a mobile-first eCommerce site, establish a consistent email cadence, tap into your network and create awareness through paid social, and streamline backend operations—freeing you to focus on growing the brand.

We’re confident that the offering outlined below represents the most strategic and cost-effective way to launch your growth marketing efforts over the next seven months. Dave and I thrive in this space—it’s where our passion and expertise come together. We’ll focus on the systems, strategy, and execution behind the scenes so you can stay focused on what matters most: engaging customers and building a standout brand.

Needs and Solutions

The following Three-Month Set Up Phase, beginning on June 1, 2025, will focus on the following key areas:

1. Shopify eCommerce Website Build-Out with Search Engine Optimization
2. Klaviyo Email Marketing
3. Paid Social Media Advertising on Instagram, Facebook and TikTok
4. Google Suite Set Up: Search Console, Merchant Center, Analytics, Ads, My Business and Workspace

Below, we’ve outlined how each key area will be implemented and function during the Setup Phase. We’ve also included a Post-Setup Retainer option to continue our work, handle maintenance, and scale for future improvements—ensuring nothing falls through the cracks.

Shopify: You, the client, is responsible for purchasing and subscribing to the Shopify Grow package for $79 per month. This is not included in our monthly retainer costs listed below.

Klaviyo: You, the client, is responsible for purchasing and subscribing to the Klaviyo Email + SMS package for $60 per month. This is not included in our monthly retainer costs listed below.

Deliverables

• Shopify eCommerce Website: We’ll design and build a mobile-first Shopify store tailored to your brand and customer base. This includes homepage design, product/category pages, navigation, a streamlined checkout experience, and Search Engine Optimization setup (meta titles, descriptions, image alt tags). We’ll also integrate your preferred payment processors, shipping settings, and key Shopify apps to enhance functionality.

  • How can this scale as we grow? Shopify is easy to scale—we can add new products, launch seasonal collections, or expand into digital offerings. It also integrates seamlessly with Klaviyo and Facebook Ads, allowing us to manage the full customer journey from first site visit to repeat purchase in one place.

• Klaviyo Email Marketing: We’ll set up Klaviyo with branded templates and flows for key customer touchpoints, including a welcome series, abandoned cart emails, and post-purchase follow-ups. List segmentation will allow us to send more personalized, higher-converting messages to subscribers based on their behavior and purchase history.

  • How can this scale as we grow? As our lists grow, we can continue layering in campaigns based on customer lifecycle, behavior, and preferences. From seasonal promotions to re-engagement flows, Klaviyo is a great tool because it automates revenue without losing the personal touch.

• Paid Social Media: We’ll create and manage paid advertising campaigns across Instagram, Facebook, and TikTok to drive traffic and awareness.  This includes audience targeting, creative direction, copywriting, testing, and performance optimization. Ads will focus on both customer acquisition and re-marketing. We especially want to leverage Jillian's current following. We offer content marketing and creative design consulting, but we rely on the client to create content, social media graphics, and videos.

  • How can this scale as we grow? Paid social gives us flexibility to test and scale what works at lower costs than Google AdWords out of the gate. As we gather more data, we’ll refine targeting and content planning to increase return on ad spend. With a strong organic presence and customer base, we can also tap into lookalike audiences for additional growth.

• Google Suite: We’ll set up and connect all necessary Google properties: Search Console (for SEO insights), Merchant Center (for product listings), Analytics (for behavior tracking), Ads (for search campaigns), My Business (for local SEO), and Workspace (for internal operations and branded emails). These are the backbone to our backend systems and their efficiency.

  • How can this scale as we grow? With these tools in place, we’ll have a full picture of your marketing performance—from ad spend to site behavior to search rankings. This data allows us to make informed decisions and track ROI as the brand expands into new markets, product lines, or ad platforms.

Retainer Cost

Three-Month Set Up Phase

• Includes the full setup and rollout of all four core deliverables: a Shopify eCommerce website with basic SEO, Klaviyo email marketing, paid social media advertising on Instagram, Facebook, and TikTok, and Google Suite setup across Search Console, Merchant Center, Analytics, Ads, My Business, and Workspace.

• This is a pedal-to-the-floor rollout designed to establish Detailed Approach’s digital presence, launch an eCommerce website, drive brand awareness through social media, and align backend systems for long-term scalability and success.

$9,000 per month

(June through August 2025)

$27,000 total

Optional: Post-Set Up Retainer

• Following the Three-Month Set Up Phase, we wanted to give you the option to continue working with us. This monthly retainer includes ongoing management of your Shopify store, Klaviyo email campaigns, paid social media strategy, and performance tracking across Google tools. We’ll continue optimizing what’s working, launching new initiatives, and handling backend maintenance—keeping everything running smoothly while acquiring new customers.

• This ensures consistency in brand messaging, seamless tech performance, and continued momentum across all digital channels.

$5,000 per month

The Value

• Scalability: Shopify is a powerful, scalable eCommerce solution built for growing brands. For $79 per month, it provides everything a young apparel company needs to sell online—including a mobile-optimized storefront, secure checkout, inventory tracking, and sales analytics—all in one easy-to-manage platform. As your business grows, Shopify grows with you—supporting new product drops, flash sales, and multi-channel selling without the need for custom development or additional tools. Most importantly, it keeps all of our work and efforts centralized, making collaboration and execution more efficient.

• Efficiency: Unlike corporate, AI-driven marketing agencies focused on vanity metrics, our priority is building systems that work. We focus on optimizing your marketing backend and strengthening your brand presence—so you spend less time troubleshooting and more time growing. Every improvement we make is aligned with your sales and customer retention goals.

• Continuity: Throughout the project, we’ll provide ongoing support and optimization across Shopify, Klaviyo, social media ads, and your Google ecosystem. This ensures everything—from your website to email, Instagram, Facebook, and TikTok—works together seamlessly. By maintaining brand consistency and increasing digital activity, we’ll help you boost visibility and drive customer growth.

Client Responsibilities

• Provide access to any existing marketing assets, platforms, and logins (e.g., Shopify, Instagram, domain registrar, etc.)
• Supply branded assets, including photos, video content, logos, and graphics for use across the website, email, and social campaigns
• Share internal data, brand guidelines, customer insights, and any existing research or audience personas
• Review and approve all key messaging, email templates, ad copy in a timely manner
• Collaborate on product information, pricing, and promotional calendars to ensure alignment across channels

Seeing Results

"My portfolio of companies has been working with Ryan and Wild Rover for over a decade. His skills utilize best in class technology and their team is surgical with market segmentation. This guy really knows how to rip it. Do your company a favor and let the growth begin." - Colin Ambler, CEO of TeamCare Dental

"Since I started working with them, Ryan and his team have been attentive, responsive, and always willing to go above and beyond. I have never had to wait long for a response or worry about being left in the dark. Wild Rover is a company that truly understands the value of attention to detail and the importance of delivering exceptional results. In addition to their outstanding customer service, the quality of their work is top-notch. Whether designing a new website on HubSpot, creating landing pages, or creating a marketing campaign, Wild Rover consistently delivers high-quality work." - Tim Brauning, CEO of Vital Growth Digital

Timeline

• Step 1: Please take your time reviewing the proposal and provide any feedback.

• Step 2: Schedule a meeting to discuss the proposal and talk through any revisions or additions. Schedule that meeting here!

• Step 3: The proposed start and billing date will be Sunday, June 1st, 2025.

Helpful Links

• Why Shopify is the premier eCommerce platform
• See how Klaviyo is the best email solution to pair with Shopify