Cookie Policy

This Cookie Policy explains how Wild Rover LLC (“Wild Rover,” “we,” or “us”) uses cookies and similar tracking technologies on wildrover.co (the “Site”). Read this together with our Privacy Policy.

1. What Cookies Are

Cookies are small text files placed on your device when you visit a website. They’re widely used to make sites work properly, remember preferences, measure performance, and (in some cases) deliver advertising. Similar technologies covered by this policy include pixels, beacons, and local storage.

2. Cookies We Use

We group the cookies on this Site into four categories:

Strictly necessary. These cookies are required for the Site to function. They handle things like security, basic navigation, and form submission. You cannot opt out of these without breaking core Site functionality.

Analytics. These cookies help us understand how visitors use the Site, which pages perform well, and where improvements are needed. Data is generally aggregated. The current analytics cookies include:

• Google Analytics 4 — _ga, _ga_*, and related cookies. Used to measure traffic, sessions, and events.
• Microsoft Clarity — _clck, _clsk, MUID, and related cookies. Used for heatmaps and session recordings to understand how visitors interact with pages.

Marketing. These cookies help measure form-fill attribution and visitor sessions for our CRM. The current marketing cookies include:

• HubSpot tracking pixel — __hstc, __hssc, hubspotutk. Tracks visitor sessions and form-fill attribution for our CRM.

Functional. These cookies remember preferences and enable certain features. They include:

• Cookie consent state — remembers your cookie preferences so we don’t re-prompt you.

3. Third-Party Cookies

Some cookies on this Site are set by third parties (HubSpot, Google, and Microsoft, as listed above). We do not control these cookies directly. Each third party has its own privacy and cookie policies, which you can review on their websites:

• HubSpot Privacy Policy
• Google Privacy Policy (Google Analytics, Search Console)
• Microsoft Privacy Statement (Microsoft Clarity)

4. How to Manage Cookies

You have several options to control cookies:

Cookie banner. When you first visit the Site, you can accept or decline non-essential cookies via our cookie banner. You can change your preferences at any time by [TBD: link to cookie preferences modal or banner re-trigger].

Browser settings. Most browsers let you block or delete cookies. The exact steps vary by browser:

• Chrome
• Safari
• Firefox
• Edge

Opt-out tools. You can opt out of Google Analytics tracking by installing the Google Analytics Opt-out Browser Add-on.

Note: blocking cookies may break parts of the Site or reduce functionality.

5. Do Not Track

Some browsers send a “Do Not Track” (DNT) signal. There is no industry-standard agreement on how to interpret DNT, and we currently do not respond to DNT signals. You can still manage cookies using the options described above.

6. Changes to This Policy

We may update this Cookie Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. Material changes will be communicated on the Site or by email where appropriate.

7. Contact

Questions about how we use cookies? Reach Wild Rover LLC at hello@wildrover.co or 137 Callowhill Road, Chalfont, PA 18914.