Privacy Policy

This Privacy Policy describes how Wild Rover LLC (“Wild Rover,” “we,” or “us”) collects, uses, and shares information when you visit wildrover.co (the “Site”), contact us, or engage us for services. By using the Site you agree to the practices described below.

1. Information We Collect

We collect information in three ways:

Information you give us. When you fill out a form, book a call, subscribe to our newsletter, or email us, you provide information such as your name, business name, email address, phone number, and anything you choose to write to us.

Information collected automatically. When you visit the Site, our servers and analytics tools automatically log information including your IP address, browser type, device type, operating system, referring URL, pages viewed, time on page, and approximate location (city/region).

Information from clients. If you engage us as a client, we collect additional information needed to perform the Services described in our Agreement and Terms and Conditions, including billing information, access credentials to your platforms (where required), and any business or audience data you share with us.

2. How We Use Information

We use the information we collect to:

• Respond to inquiries and provide the Services you request;
• Operate, maintain, and improve the Site and our services;
• Send you transactional emails (invoices, project updates, calendar confirmations) and, where you’ve opted in, marketing emails;
• Understand how visitors use the Site so we can make it more useful;
• Comply with legal obligations and enforce our agreements.

3. Sharing and Disclosure

We do not sell your personal information. We share information only as follows:

Service providers. We share information with vendors who process data on our behalf to operate the Site and deliver Services (see Third-Party Services below). These vendors are contractually required to handle the data appropriately.

Legal requirements. We may disclose information if required by law, subpoena, court order, or to protect our rights, property, or safety, or that of our clients or the public.

Business transfers. If Wild Rover is involved in a merger, acquisition, or asset sale, your information may be transferred as part of that transaction. You will be notified before any transfer.

4. Third-Party Services

The Site and our business operations rely on third-party services that may collect or process information. The current list includes:

• HubSpot — CRM, form submissions, email marketing, and tracking pixel
• Google Analytics 4 (GA4) — site traffic analytics
• Google Search Console — search performance data
• Microsoft Clarity — behavioral analytics, heatmaps, and session recordings

Each provider has its own privacy policy. We recommend reviewing them if you want to understand how they handle your data.

5. Cookies and Tracking

We use cookies and similar tracking technologies to operate the Site, remember your preferences, measure performance, and (where applicable) deliver advertising. For details, see our Cookie Policy.

6. Data Retention

We retain personal information for as long as needed to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements. Inquiry data submitted via website forms is typically retained for [TBD: e.g., 24 months]. Client data is retained for the duration of the engagement plus any retention required by tax, accounting, or legal obligations.

7. Security

We use reasonable technical and organizational measures to protect personal information against unauthorized access, alteration, disclosure, or destruction. This includes encrypted connections (HTTPS), strong access controls, multi-factor authentication where available, and limited access on a need-to-know basis. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.

If we discover unauthorized access, disclosure, or breach affecting your personal data, we will notify affected parties consistent with applicable law and our client agreements (within 72 hours for clients, per our Terms and Conditions).

8. Your Rights

Depending on your location, you may have rights under applicable privacy laws (including the California Consumer Privacy Act, the Virginia Consumer Data Protection Act, the EU General Data Protection Regulation, and similar laws). These rights may include:

• The right to know what personal information we have about you;
• The right to request a copy of your personal information;
• The right to request correction of inaccurate information;
• The right to request deletion of your personal information;
• The right to opt out of marketing communications;
• The right to non-discrimination for exercising your rights.

To exercise any of these rights, email hello@wildrover.co. We will respond within the time period required by applicable law.

9. Children’s Privacy

The Site is intended for business users and is not directed at children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will delete it promptly.

10. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of this page. If changes are material, we will provide additional notice on the Site or by email where appropriate. Your continued use of the Site after changes are posted constitutes acceptance of the updated policy.

11. Contact

Questions about this Privacy Policy or how we handle your information? Reach Wild Rover LLC at hello@wildrover.co or 137 Callowhill Road, Chalfont, PA 18914.